Prof. J.M.A. Hornikx (Jos)

• Hornikx, J., Harris, A., & Boekema, J. (2018). How many laypeople holding a popular opinion are needed to counter an expert opinion? Thinking and Reasoning, 24 (1), 117-128. Full text
• Hahn, U., & Hornikx, J. (2016). A normative framework for argument quality: Argumentation schemes with a Bayesian foundation. Synthese, 193 (6), 1833-1873. Full text
• Hornikx, J., & O’Keefe, D. J. (2009). Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking. Annals of the International Communication Association, 33 (1), 38-71. Full text
• Hornikx, J., & Hoeken, H. (2007). Cultural differences in the persuasiveness of evidence types and evidence quality. Communication Monographs, 74 (4), 443-463. Full text

• Researcher ID: I-5478-2012
• Research Information Services (RIS)
• list of publications

H index: 16

• Bachelor's thesis
• Culture and Persuasion Research
• Master's Thesis: Communication and Persuasion
• Master's thesis: Global Communication and Diversity

• Bachelor's thesis
• Consumer Language Research
• Culture and Persuasion Research
• Language in International Business
• Master's Thesis: Communication and Persuasion
• Master's thesis: Global Communication and Diversity

• editor-in-chief Tijdschrift voor Taalbeheersing (01 January 2016)
  
• journal editor Dutch Journal of Applied Linguistics (01 January 2011)
  
• editorial review board International Journal of Advertising (01 January 2016)